Here it is: a clean slate, another year to connect with consumers and bring them closer to what they really need–another vacation.
For the owners of Florida vacation rentals, that means driving more traffic to your listing with solid copy and great deals. Because getting people giddy about an upcoming trip to the Sunshine State is your business.
When targeting your client base in 2011, stick to these three resolutions:
1. Wow them with water, water and more water.
Think of the poor Buffalo resident who is spending this winter digging out of 10 feet of snow, and the Lake Tahoe lifer who has gone color blind because the only hue he knows is white–snow white. They don’t come to Florida to stay bundled up. Set the scene for tropical bliss with photos of any body of water nearby, whether it’s the screened-in pool with Jacuzzi or lush Fort De Soto Park.
2. Think beyond spring and summer breaks.
The off seasons shouldn’t be neglected just because your bookings for spring and summer are strong. Pack in value with long weekend deals, buy three nights, get one free, for example, and packages for snow birds, seniors and seniors with more flexibility in their schedules.
3. Consider the family.
With The Wizarding World of Harry Potter, Disney World, Wet N Wild and so much more within reach, families will be your bread and butter. Ease the stress of traveling with little ones by providing all the extras on your property, including life jackets, water toys, high chairs, portable cribs and if you’re feeling super generous–a ticket or two to the theme parks.
Happy marketing in 2011!