With two weeks left of summer, is it too early to be pushing for fall bookings?
Of course not.
While no one wants to be reminded that the season of sandcastles is slipping away, it’s the savvy marketer who understands the necessity to pounce weeks ahead. Case in point: The owner of the Vermont vacation home above knows his/her customer–a nature buff–and is offering 15 percent off for a weekly rental between Aug. 30 and Oct. 15.
The five-bedroom home sprawls on 50 acres and connects to the Kingdom Trails network in the Northeastern part of the state. Visitors can bike, hike and watch for the random deer or moose. (Yes, moose.) And if the words fall foliage excite you like a cup of warm cider, you’ll most certainly have to make the most of your camera to capture Mother Nature in all her amber, gold and brown splendor.
Winter rates jump to $1,800 a week from Dec. 15 to April 15–so it does in fact pay to be the early bird.
Just don’t market Christmas in July. Now that’s a real turn-off.