Florida Vacation Home Renters in Floridians?
You’ve heard the expression, “When everyone else abandons you, at the end of the day, at least you have your family?”
The saying comes to mind after seeing a story in The Ledger, a newspaper in Lakeland, Fla., about how Floridians are taking more trips in state despite an overall decline in visits by international and out-of-state travelers. To survive this temporary slowdown, Florida vacation home owners will need to market to their own.
Jackie Ewing, a member of the Central Florida Vacation Rental Managers Association, cited a U.S. Department of Commerce statistic that Florida suffered a 4 percent dip in travel this year, reportedly the first since 2001. She encourages short-term rental owners not to overreact by slashing prices, but focus on creating valuable, well-timed packages and email blasts and using Twitter–a free marketing tool–to entice tourists.
Florida landlords: What tactic has worked for you? Do share.
