When it comes to attracting renters, choosing stunning photos is like picking a dress for the red carpet. You get one shot to grab their attention, and if they like it, they’ll linger to admire the rest of you, your pretty earrings and sky-high heels.
Well here’s one more observation. When you’re putting together your property listing, whether it’s your California vacation rentals or Colorado ski chalets, don’t forget about crafting an attention-grabbing headline. It’s the flair, like a whimsical feather in a headpiece, that keeps people interested.
Case in point: “Nothing between you and the Ocean in San Diego, CA.”
The copy entices readers to the rest of the listing, which bills itself on views of the Pacific from every room, and lush landscapes along the southland shore. From the condo, guests can gaze at surfers, passing dolphins and the islands of Coronado.
Dolphins? Who doesn’t want to see dolphins on vacation?
Apparently the unit exceeded previous renters’ expectations, too.
Wrote Thomas and Linda of San Marcos, Calif., “Sitting on the rocks while watching the Dolphins swim by and all the birds is a spectular (sic) sight.” They were so pleased that they plan to rebook the two-bedroom property next year, a sentiment echoed by Rich Gardenia, an Albany, N.Y. resident who rented the condo in June. “The condo was quit(sic) comfortable for all 6 of us and the fresh air from the ocean breeze was so relaxing, we never slept so well!”
And it all started with a showstopping headline … Kudos to the owner.