Owners, take note.
Whether your listings are Maine vacation rentals or Florida vacation homes, there’s nothing more attractive to prospective renters than a good old-fashioned user review.
A batch of them? Even better.
But there’s one more task to execute when updating your listing: making sure to post RECENT reviews.
In Boothbay Harbor, owners Mike and Cindy tend to all the basics and more for their three-bedroom vacation home (pictured). The listing is packed with content, with insider details like where to dine–like the Cabbage Island clambakes–and cultural musts, including the studio of American painter Andrew Wyeth.
The real diamonds, though, are what past customers had to say about the contemporary home as recently as Dec. 13, 2010.
Wrote Houston, Texan T.S. Ross: “What a great place! So very unusual – a great surprise, very comfortable, unique, nothing ordinary. The kitchen is a masterpiece. It is really like living in an upscale treehouse, as the glass windows command breathtaking, up close and personal views of nature.”
And it speaks to the owners’ hospitality when previous tenants mention them by name.
“However, what made it really nice were the owners, Mike and Cindy,” raved Chicagoan Dwayne. “They took great lengths to make us feel welcome and handled all the arrangements professionally and personally.”
Three of the five reviews–all written in 2010–mention desires to return to the property, a strong sign for building loyalty into 2011 and beyond.
So encourage your clientele to write user reviews on your home. Good or bad, the best ones will shine, and renters will be able to walk away with useful information.