Sure, there’s Santa Claus, Ind., and Saint Nicholas, Pa., but who would have ever guessed that one of most festive yuletide towns in the U.S. exists in Branson, Mo.?
Branson vacation rentals owners should capitalize on the city’s host role to the Branson Area Festival of Lights, a six-week electricity extravaganza designed for oohing and aahing. Limousine tours wind through downtown Branson in style–complete with sparkling cider and Christmas tunes–but visitors are more than welcome to take their own vehicles along the 175 displays of twinkling Santas, reindeer and nativity scenes. (Note: The Branson Area Festival of Lights Drive-Through charges $10 for family vehicles, but the limo rides are offered by Branson Limo Service for $125-$360 depending on the style of car you reserve, whether that’s luxury sedan, stretch limo or shuttle bus.)
If you’re a landlord with a Missouri cabin rental, make sure to detail how close your property is to the sights and how it would make an attractive option for groups looking for a break from their usual holiday routine. Showcase large open spaces if you have them, like a supersized dining table or game room, where prospective renters can see themselves carving a turkey, sipping eggnog together and challenging the in-laws to a game of pool.
And besides “light-seeing,” don’t forget those other two holiday traditions: shopping and eating. Your listing should mention proximity to Branson Landing, the behemoth outdoor mall, the Tanger Outlet Center and the Branson Mill Craft Village, where artisans display their unique wares such as etched glassworks, wood carvings and stained glass.
For dining, make recommendations on where to eat, as people will be too lazy to cook all of the days. Or, if your house boasts a kitchen built for grandma’s from-scratch recipes, place your renters there so they can smell it. Showcase the dining room table all dressed up for holiday dinner. Post pictures of the duel ovens. If you have images of previous tenants baking cookies, display them. A lively room speaks volumes.
That’s what the holidays are all about: spreading cheer.