Naming your vacation rental can be a challenge, but a great name can be the start of a successful season. Does your place have a name? Have you stayed somewhere with a unique or quirky name that you still talk about years after your stay? After all, we are much more likely to recall a great vacation in, say, Hummingbird Cottage (particularly if you saw the hummers) than if it was simply identified as #4 Brown’s Lane.
Hotels have names – they help people differentiate one from another – so isn’t it logical that vacation homes should be named as well?
A good name is remembered; it can jog memories, and keep experiences to the front of mind. It can also be used in photo descriptions on Facebook, Flickr, and other photo sharing sites
Wouldn’t you rather your guests say “Do you remember that great stay at Flying Toucans?” rather than “Remember that place in Costa Rica….you know – the one with the nice pool?”. When rental guests are sharing their experience with their friends and family you want them to be able to refer to the property in a way that would be easy to search on Google. Searching for ‘flying toucans costa rica’ is going to bring better results for you than ‘villa with pool costa rica’.
Names to avoid
Although it’s great to name your place, give some thought about the perception that name might deliver. Avoid names that may seem funny since not everyone will have the same sense of humour. If your last name is Love, The Love Shack is probably not the best one to choose, particularly if you want to attract family groups. Similarly, Crocodile Cabin, or The Bear’s Lair could scare potential guests if they have a concern about the local wildlife. Think twice before appending a name that might carry more descriptive weight than you expect – examples of these are Windy Woods or Hurricane Hideaway – or one that people may find difficulty in pronouncing.
Great property names
… are those that evoke emotion, raise expectations, and get vacationers in the frame of mind to enjoy their time at the property, as well as remembering it long afterwards. Whispering Pines, Dragonfly Landing, Blue Sea Retreat are just some examples but there’s so many to choose from. If you don’t already have a name you could ask your guests to make some suggestions or get the family to brainstorm. Make it attractive, memorable and meaningful and then get a sign made to display it. Create a logo from it to use on your email signatures and printed material, and you have a brand that people will remember.
Comment with your property name! We’d love to hear what you call your place and how you use it as a brand.