The best open houses are the ones that leave you wanting to see more. Maybe it was the vaulted dining room where you envisioned all your future family holidays or the perfectly constructed his and her walk-in closets.
Whatever the details, those houses had you talking for days.
To the owners of Florida vacation rentals, we’ve got some advice: Just because you can’t host an open house, your listing should stir that same kind of hope.
Lead with one eye-popping feature: the profile photo.
Above, it’s the vanishing edge that gives the illusion of no border between the canal and the pool. That amenity will be a hit with potential renters, and should be shot multiple ways.
To add drama, consider taking scenes at sunset or in the warm morning light.
Tease them with pristine photos, inform them with solid copy and seize them with a reasonable rate, and you’ll have your vacancies filled.
