Own a Yacht? Pitch it as a Vacation Home
Now this is the creative marketing I’m talking about: Marketing a boat as a vacation home.
Genius.
This is precisely the kind of thinking that just might work in these troubled times. For people to want to give up their money, you have to sell them with a compelling reason. This one – a three-bedroom, 52-foot luxury yacht – is a pretty good one.
Unless you’re a millionaire, who can say they’ve reserved a boat on Pier 39 as a vacation home? Not me. Not even my flashiest friend.
If you’ve traveled to San Francisco, you’ve probably hit all the touristy spots - Crissy Field, Fisherman’s Wharf, Chinatown – but can you say a boat was your home base? With two weeks notice, owners of this luxury liner can even arrange tours to Alcatraz and the Golden Gate Bridge.
The only missing ingredient for this dream vacation would be cruising just before sunset with Steve Perry belting in the background, “When the lights go down in the city … ”
Now that would be a classic SF moment.
