I look at a lot of vacation rentals by owner, hopelessly pining for the one. I think, “Could I date this house for a weekend?” “Would we hit it off?”
I, like many American consumers, can safely say it has to take a lot to give up my time–and more important–my money for any old vacation home. That’s why it’s so important for property owners to sell the package through gorgeous pictures. In this age of instant Internet gratification, a neatly arranged set of images is a must.
This Tuscon vacation home does the job.
As homes go, it isn’t the most luxurious, but the interior flows. The pictures clearly map out the living, entertaining and sleeping quarters so that would-be renters like me can see exactly where we would be relaxing. The order of these shots makes sense: the front of the Spanish-flavored villa followed by money scenes of desert vistas and a contemporary-styled kitchen, family room, bedrooms and spa-like bathroom.
Owners, never underestimate the power of presentation. Remember, you’re selling renters on the romance of your listing–not just the property itself, and you can’t do that without good photos.