When chosen right, pictures can persuade a would-be renter to call or e-mail about your vacation home. For customers on the fence, it takes a little more convincing. It takes quality content.
This particular listing does it well.
“When you arrive you will smell the ocean and feel the salt air,” is a flawless description, and when backed by other descriptive language (like the glassed-in Belvedere sitting area on the third floor and a panoramic view of Netarts Bay and the Pacific Ocean), renters can’t help but put themselves in the moment. Use active, colorful language whenever possible and keep your points brief. Remember the five-second attention span of Web users.
Think in terms of what key words folks will use when planning their vacation to increase the chances of bumping up your listing in search results.
Although, as we all know too well, that’s ultimately up to the gods at Google.