Telling a Story With Your Vacation Home Listing

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When chosen right, pictures can persuade a would-be renter to call or e-mail about your vacation home. For customers on the fence, it takes a little more convincing. It takes quality content.

Here’s where you – the property owner – need to close the sale by sharing the story of your unique California beach rental, Oregon vacation cabin or Miami Beach vacation condo.

This particular listing does it well.

“When you arrive you will smell the ocean and feel the salt air,” is a flawless description, and when backed by other descriptive language (like the glassed-in Belvedere sitting area on the third floor and a panoramic view of Netarts Bay and the Pacific Ocean), renters can’t help but put themselves in the moment. Use active, colorful language whenever possible and keep your points brief. Remember the five-second attention span of Web users.

Think in terms of what key words folks will use when planning their vacation to increase the chances of bumping up your listing in search results.

Although, as we all know too well, that’s ultimately up to the gods at Google.

Posted in All-season rentals, Cozy Cabins, Mancations, Steal this Deal, Tips for property owners

About Valerie

Valerie Moloney is your resident blogger and the Expansion Markets Editor for, who oddly enough, feels panicked when asked, "What's the best place to eat in Chicago?" or her favorite, "It's my birthday. Where should we go with a party of six?" No stranger to travel--and traveling with kids--she is a young mom who ODs on the Internet when it comes to planning family trips or buying clothes. Here's hoping she finds you the vacation you deserve.

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