Drive More Traffic to Your Listing with Information Videos

Videos have traditionally been used to showcase a property and unfortunately, many of them are done badly, with grainy film that jumps from image to image or simply string several static photos together with cheesy transitions and poor music.  However, YouTube search continues to gain speed, so getting some video online should be an important part of any marketing strategy. 

  Consider these stats from YouTube:
  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 56 countries and across 61 languages
  • Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
With this amount of traffic it’s important that any upload is targeted and is of a quality that will attract viewers to stay online and spend their precious time on your video before being squirreled off to another, more appealing offering.
Take a look at this video uploaded by an owner of a Costa Rica vacation home: http://www.youtube.com/watch?v=8tojjT8ezx8

This simple message called 3 Hidden Truths about vacationing in Costa Rica answered questions the owner had received about the safety of the water and unpeeled fruit and security fears.  It has had nearly 33,000 views.  Put ‘Can I drink the water in Costa Rica’ in a YouTube search and several of this owner’s videos will show up.

Answering your potential guests’ questions with a short video is a great idea to get more traffic to your listing because YouTube now allows a link back to your listing or website.  All you need do is think about the information they want to know, and create a few short videos to provide it.  Here’s a couple of ideas:
  • Tips for Making the Most of your (location) vacation
  • What You Should Take to the Beach in (location)
  • Are the bugs bad in (location)?
  • 3 things you must do while in (location)
  • Where can I take my dog in (location)
A quick brainstorm could uncover a lot more questions you could answer with this format.

Putting your video together and editing it for publishing is the topic of another article, but for now you could check out James Wedmore’s site – he’s one of my favorite go-to people for video publishing help.