Get their permission
Everyone who has ever emailed you is a potential future rental guests and subscriber to your email list. However don’t assume that because they have contacted you in the past, it’s OK to start sending them emails and newsletters – you have to get their permission first before you can add them to your list.
How do I do this?
Send them an email and ask if they would like to hear from you with special offers, promotions and updates on improvements you are making to the property. If you have a blog and regularly post on what’s happening in your area, ask if they would like to know when you have posted a new article. Use an email and newsletter service such as Mail Chimp to add a sign-up form to your blog or web site.
What should I do with my list?
Your list of subscribers are those who have already expressed an interest in staying in your property and the fact they have subscribed means they are interested in hearing more. You could plan a monthly newsletter that announces upgrades in features and facilities at the property such as when you install a hot tub, or a new entertainment system; upcoming events in the area, and spotlighting suppliers or local restaurants. Use Email blasts to share special offers, last minute promotions, and seasonal discounts –for example, a ‘We pay your gas in May’ promotion might encourage people to book a short spring break and fill up some low season dates.
What will this cost?
If you have a small list, then it is free to use the Mail Chimp service. It’s without the bells and whistles that comes with the full-blown version but should be more than sufficient for most owners to use to set up nice looking newsletters.
Leave a comment
It sounds like a good Idea to keep a nice organized list of people to send special offers or reminders to when I have extra time on my hands. This list can include former renters and peolple who have made inquirys, etc.
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