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About Florence

With cool surf, hot sand, and lush forests, Florence has something for everyone on the Pacific Coast. Settle into your choice of Florence vacation rentals and stay awhile in this coastal Oregon gem.


Perched on the Pacific Coast, Florence, Oregon enjoys an oceanic climate with moderate summers and wet, mild winters. In July, the temperature typically tops out around 70 degrees, while January temperatures usually hover in the 40s. On average, the Florence area receives over 70 inches of rain. Since the rainy season falls during winter, summer visitors can often look forward to pleasant, sunny days.


If you plan to fly to Florence, book your ticket to the Southwest Oregon Regional Airport, which has direct flights to Denver, San Francisco, and Portland. The airport is a pleasant one-hour drive south of Florence, which gives you just the excuse you need to take in Oregon's stunning coastline.

If you plan to drive to Florence, you'll find that it's conveniently close to U.S. highway 101 and state highway 126. During your stay in Florence, you'll want to rent a car or drive your own for easy access between Florence vacation rentals and the best attractions in the area.

Things to do

Head north to Carl G. Washburne Memorial State Park, which features a sandy beach that stretches for five miles, along with walking trails covered with native trees and plants. Watch whales and fish from the beach, or follow the trail all the way to the Heceta Head lighthouse. Just north of Washburne State Park, don't miss the Sea Lion Caves, the perfect destination for animal lovers. Winter is high season for sea lions on the Pacific Coast, and these marine mammals typically delight visitors through the spring and summer seasons as well.

Just a hop, skip, and a jump south of Florence is Jessie M. Honeyman Memorial State Park, which features two miles of sand dunes and two freshwater lakes. Visitors can swim, boat, and canoe on the lakes, and the park offers hiking and picnicking areas on dry land. Further south on highway 101 is the Oregon Dunes National Recreation Area, a must-see when visiting Florence. Go for an Off-Highway Vehicle (OHV) adventure, go horseback riding, or stroll along the pedestrian beaches to soak in this area's natural beauty.

Other popular things to do include visiting the nearby Heceta Lighthouse located on the grounds of the Devil’s Elbow State Park. This is one of the best places to ...

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