1. In cold-weather climates, tenants look for places to play in the snow. Think skiing, snowboarding and snowmobiling. If your property is near a ski resort, by all means, say specifically how close your home is, as the owner of the Big Bear Lake vacation rental does above.
2. If you have any photos of the property dressed up for the holidays, upload them. Who can resist a fully lit, 16-foot Fraser Fir in all its yuletide glory?
3. Show off that hot tub in photos. Folks who endure subzero temps will be grateful for the soothing jet action after taking their muscles to their limits on the slopes.
4. Ditto for fireplaces, and by all means, make sure there’s fire in the photos. A stone-surround fireplace is gorgeous and all, but even more brilliant when lit with logs. The only thing missing there is a family in reindeer sweaters sipping hot cocoa.
5. When the season is over, change the “linens” with new images that are appropriate to the time. Keeping the listing fresh reminds renters that you’re a conscientious business owner who tends to his properties and cares about the customer experience. An absentee landlord is like the neighbor who refuses to take down his Christmas lights–in February. Come on already.
Valerie Moloney is your resident blogger and the Expansion Markets Editor for Citysearch.com, who oddly enough, feels panicked when asked, "What's the best place to eat in Chicago?" or her favorite, "It's my birthday. Where should we go with a party of six?" No stranger to travel--and traveling with kids--she is a young mom who ODs on the Internet when it comes to planning family trips or buying clothes. Here's hoping she finds you the vacation you deserve.