Now is the time for marketing vacation rentals for fall breaks, and to create excitement about your location and the things your guests can do at this wonderful time of the year. The kids are back at school and things are generally quieter and more tranquil in most locations; rental rates are lower and it’s a great time for a vacation. Capturing the interest of potential travelers is key to creating interest in your property so here are a few ideas to get your marketing plans off the ground.
Your niche ideas will be mostly location dependent and none more so than fall color attractions. This can attract international visitors if the locale is well-known for nature’s autumn spectacle. Of course, you will need amazing photos to whet the appetite of visitors but they need a little more to get them to choose your place over another, so offer self-guided driving tours and planners to help guests plan their vacation.
Canoeing/kayaking and other watersports
If your place is on the water and you have a canoe or kayaks, this is a great opportunity to offer an activity break that includes the gear. Stand-up paddle boarding is another popular sport and I’ve seen some great promotional packages where owners have organized a yoga instructor to come along and do some SUP yoga instruction. Just think outside the box a bit and come up with something a little out of the ordinary to attract water activity junkies.
You can’t beat the fall to get some amazing golf in, so talk to your local course managers and see if they will offer vouchers for your guests. This could be a 2 for 1 deal; a free golf cart rental, or a Dine and Play offer. If your area has several courses then offer something like a 3 day stay and play package that gives access to different golf courses. Don’t forget that many fall guests vacation mid-week and this is when prices are lower and golf courses are needing players so you may get some very good deals set up.
Hiking and Biking
It’s not enough to just say ‘hiking and biking trails nearby’ on your listing. If you are blessed with marked trails then offer walking and cycling maps; detailed itineraries that show places to see, and to stop for refreshments or photography opportunities. In short, over deliver in attracting your fall guests.
Crafts, Antiquing and the Gourmet Trail
Guests who are looking for short breaks in the fall don’t generally bring children, and they are usually of an age that enjoys exploring local areas and byways. They have time and money to spend, so help them to plan by offering lists of places to go. Create Craft and Antique or Gourmet packages – for example in an area of wineries and restaurants, create a list of tasting rooms and places to eat. Guests who are on short breaks don’t have a great deal of time to plan their outings when they arrive so appreciate help in maximizing their time.
The more help we can give our guests when they are planning a vacation, the happier they will be, and the more appreciative of your efforts. Take some time to think about marketing vacation rentals for fall and you’ll be rewarded with more reservations.