Facebook & Twitter

Facebook and Twitter are not going away. There may be reluctance by some of you to use the vehicles for promotion for various reasons but there shouldn't be. Facebook and Twitter are FREE and extremely effective tools for marketing your vacation rental.

There is rarely a day that goes by without Facebook being mentioned in the news. Facebook’s phenomenal growth has allowed corporations to show their human face and invite relationships with their customers. For vacation rental owners, it’s a wonderful forum to showcase specific aspects of a listing or a location, to share recent testimonials and encourage contributions from past guests. Like Twitter, signing up to Facebook is free.

Facebook Tip: Separate your vacation rental business from your personal Facebook profile by using the Facebook Page option for writing about your property. You can then focus your Page on specific marketing rather than sharing information that is directed to your personal friends. www.facebook.com

Twitter is great for sharing small snippets of information – up to 140 characters – such as special offers; activities and events in your area; links to articles of interest about your location and even comments on the weather conditions for an upcoming weekend if you have a last minute vacancy. It takes some time to develop a Twitter following but it’s a lot of fun and can drive traffic to your listing very effectively. Twitter Tip: Once you sign up to Twitter, use a site such as Tweetdeck or Hootsuite to manage your account. You can set these up to show any Tweet that mentions specific keywords, such as “vacation rental”. This will put you in touch with people who are looking for rentals in your area. www.twitter.com